How to Make the Competition Irrelevant
Posted: Monday, October 26, 2009
by Glenn Dietzel
Awakened LLC
It's a fact of life and business that you will experience competition.
Most people shy away from competition, but I think that a better strategy is to make your competition irrelevant.
When you make your competition irrelevant, this means you neutralize their power and viability in the mind of your target audience.
Do not underestimate the importance of positioning. The reason for this is that properly positioning your business- creating the right context for your content- is the only method to outpace the competition and be the top choice in your industry.
In the sea of competition, have you ever wondered how to make sure your offer is truly unique? Let me give you a strategy I normally only share with my best coaching clients. Not only will it guarantee your offer is unique, it will also give you the confidence you need to play big. That strategy is self-reflection.
It doesn't sound like much, but it is very powerful.
When you invest the time to self-reflect on your proprietary system, you notice, very deeply, what makes your system and process unique. When you self-reflect, you also grow in your own inner knowing and understanding. When you truly know something, you can present it with much more confidence, and hold your conviction even in the face of criticism.
One huge challenge most people face is that they don't feel confident enough in their systems or processes and often look too much for outside validation. While I definitely agree that customer feedback is crucial, I also say you can't ever get customers in the first place unless you are 100% confident in the value of your product, service, and system.
If you want to feel more confident about what you sell (and most people would benefit from this), you must start with self reflection. Understand how you know what you know, why you know it works, and how you can present it to a client in a way that she or he will truly understand the value, and want to invest with you.
By properly honoring your own experience, and your intellectual property, you can make the competition irrelevant, and create unique market positioning.
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Glenn Dietzel, author and infopreneur guru, teaches you to sell your knowledge for $10,000, $25,000, $100,000 or more. Access 10 methods for building a more profitable business with his ebook at http://www.sellhighpricedprograms.com
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